Genner explains that some of the new means of digital identification, such as facial recognition, can be spoofed. Or if they are hacked, a fraudster's facial template can be stored, and easily and quickly connected to a person's legal identification, such as social security or driver's license, and thereby open to fraud and replication.
In order to fix this problem, Trust Stamp created its Evergreen Hash. The process is simple: The customer takes a photo of their face, palm or fingerprint and shares it with Trust Stamp. The company uses AI to create a 3D mask of it — and then throws away the data and adds encryptions in place of the name or records. "Only a small percentage of the data that originally existed is in the hash," Genner says.
"What you have is something safer for storing because it can't be used to directly identify you. No one would recognize you in this huge jumble of numbers." In other words, the hash is irreversible non-personally identifiable information.